Thursday, 12 April 2012

Communicate, but wait first connect

Been on stage ever wondering, why those lads in the audience are busy yawning? Ever walked to a ticket counter and noticed why the lady behind the counter never looks you right into your eyes? Ever tried to figure out why calculating a TV TRP is such a difficult task? or ever wondered why the RJ on your favourite radio channel never blabbers what you want her to? Well they all miss one critical part of communication.... The CONNECT part.

The connect in the communication makes the communication effective and vital, eventually managers, leaders who fail to bring the connect part in the work they do, always tend to fail in the overall results. A few months ago I attended a live music programme and a seminar on some typically financial topic. I always thought speeches and seminars are boring while music is great.. My assumption changed when I had the speaker of this boring topic make a few connects with the audience, he asked questions, he cracked jokes, he made gestures and he involved the audience and dragged them deep into the topic. On the other hand the singer and the band playing the greatest hits ever never ever got the audience involved. That's the importance of connect in the communication.

Its the same thing with articles and blogs... if they don't connect, they loose the touch, the hope and the feedback, eventually making the communication connectionless.  The video below explains how connect plays a key role in communication... Be it the safety measures video before you fly or the most hostile speech you hear...


Remember to connect when you communicate...