Saturday, 4 September 2010

Focus on your competition to FAIL!!!!

A lot of people think that keeping your competition in view is necessary for your business to succeed, a majority of this lot thinks that focusing on them means focusing on yourself.. in turn your too much focus on competition leads to SHIT your own quality...

Today I tweeted about something and could not stop myself from focusing on writing this blog away... I put my tweet below

When your focus is on competition, your quality is going SHIT. 5 yrs later#wadeshwar seems to have lost touch#pune #foodie

Yes.. After a long time, I took my time to shop for kids on the other side of the city. We happened to spent all our afternoon shopping hence hungry stomach's we decided to take a food break. Eventually of the Fergusson College Road specials like Vaishali Restaurant , Roopali Restaurant we chose the Wadeshwar (The first time I had been here was almost 5 yrs ago). The first few times and the few years later whenever I had been to this place I really enjoyed the food.

Now that the area surrounding this restaurant has further been crowded with several fast food restaurants, it seems that the competition on this road has tremendously increased. Eventually the competition has also changed the menu and the service.. in order to attract and accommodate crowd the sitting arrangement has been compressed, menu changed to challenge the competition... Finally I see that the authenticity and the ethnicity of this restaurant has been converted to a mix of the whole lot of restaurants that surrounds it. Terrible I must say.

It is no different to what is happening in the world of Internet... Google in attempt to focus on competition created by Facebook ended up investing and failing Buzz, Orkut. Facebook in order to take up the location based market ends up building Facebook Places (I believe this will fail). The Apple Ping is up to tackle change possessed by Twitter and Music world...

The result of all this focus is copy-over of features , unrequited competition, Race to cover market share and what not... but surely they don't realise that

1. Over the years Google is no more the ONLY favourite for people
2. Facebook grew but the growth is nearing the beginning of a negative line
3. Twitter growth is no more rocketing...
4. Be it Microsoft or be it Apple they are not sky rocketing or going to stop rocketing sooner or later...

Many such examples where it is clear that if you are busy keeping your focus on competition, you are going to end up creating a SHIT for yourself.