The meeting went well and the last topic to cover was "Value Proposition" for some a buzzword, for some a stand of the company... to me it is what would define you!!!.. how many of us know what to talk when asked about "What you do???" I am sure not many... several know what they do but cannot articulate. so what is this Value proposition???? honestly I cannot spell it well but it doesn't matter if you can define it well...
The Big Boss put forth an amazing piece of definition... I accept, I like it... and to add to what it is I felt that to all others when you have to define your value propositions... think of :
Crossing the Charms define it well... like it did :
For: (bulls-eye customer)
Who: (key purchase motivation insight)
Our product is a: (customer language)
That: (key benefit)
Unlike: (key competitors)
Ours: (key differentiators)
At a price: (less than, equal to, or higher than competitors).
So whats our Value Proposition mates?????